Public Relations for Technical Industries
The Olden Group is one of the longest-established PR and marketing consultancies that has specialised in the technical and advanced engineering industries, handling the reputation of clients for over 27 years. Combining the power of the written word, with long-standing editorial relationships, our passion is in getting your business seen by your target audience. Whether you are looking to shift your position
in the marketplace, introduce new products, or simply want to shake things up a bit, then we’re right beside you all the way.
As well as our hands-on copywriting skills, we can advise on how best to address new or existing markets, give experienced advice
on marketing strategies and can implement campaigns to meet your objectives.
in the marketplace, introduce new products, or simply want to shake things up a bit, then we’re right beside you all the way.
As well as our hands-on copywriting skills, we can advise on how best to address new or existing markets, give experienced advice
on marketing strategies and can implement campaigns to meet your objectives.
Pure PR
Knowing the language for an industry is key to getting your message across. With over 27 years of writing technical articles and press releases we live and breathe all things technical! Whether you need an article on new regulations, the Internet of Things (IoT), Industry 4.0, switchgear, surge protection, LED lighting… our background goes on and on…. then we have the skills to get your message across. Technical articles, press releases, case studies and white papers can all be professionally researched and written for you, and placed within the publications
that matter, through our close relationships with Editors and journalists.
Clients have been utilising our technical writing skills to get across their key messages. These are delivered in the form of technical articles
and case studies which demonstrate the client’s expertise. Technical writing requires a clear understanding of the product and how it works
in the real world. We take time to research the subject and interview relevant individuals to create editorial features that the Editors
want to have in their publications and their readers will gain knowledge from.
Our technical writing has also been employed to produce technical manuals for hi-tech machinery;
breaking down something complex into an easy step-by-step guide.
Educating the recipient and potential customer is at the forefront when we write copy – this has stood us in good stead when
writing a number of Continuing Professional Development (CPD) courses for clients.
The technical content needs to be correct and engaging without being a ‘hard sell’.
This is delivered in a script and presentation form, ready for our clients to deliver direct to their audience.
that matter, through our close relationships with Editors and journalists.
Clients have been utilising our technical writing skills to get across their key messages. These are delivered in the form of technical articles
and case studies which demonstrate the client’s expertise. Technical writing requires a clear understanding of the product and how it works
in the real world. We take time to research the subject and interview relevant individuals to create editorial features that the Editors
want to have in their publications and their readers will gain knowledge from.
Our technical writing has also been employed to produce technical manuals for hi-tech machinery;
breaking down something complex into an easy step-by-step guide.
Educating the recipient and potential customer is at the forefront when we write copy – this has stood us in good stead when
writing a number of Continuing Professional Development (CPD) courses for clients.
The technical content needs to be correct and engaging without being a ‘hard sell’.
This is delivered in a script and presentation form, ready for our clients to deliver direct to their audience.
Strategic Marketing
Marketing any organisation is never a ‘one concept fits alls’; every company has a different ethos, customer requirements and messages.
For this reason, we approach every project as unique and provide the full marketing mix in our range of services.
This encompasses understanding not only your own view of the business, but also understanding the market sector and what can
affect or influence your customers’ buying behaviour.
After spending time in your office with your teams to understand your business, followed by our own research in your sector, we produce an overview of how your business sits now. From understanding your objectives, we then develop a marketing strategy to change your position in the market and improve your sales, advising on the best communication methods.
Understanding where your product sits in the market and what solutions it offers to customers, we consider and advise on how best to communicate with your target audience; not just by the words we use, but by being seen in the right place. This service can be provided as a one-off project, leaving you with a written marketing strategy to take forward yourself, or can be incorporated into a retained marketing service with our assistance in the full implementation.
For this reason, we approach every project as unique and provide the full marketing mix in our range of services.
This encompasses understanding not only your own view of the business, but also understanding the market sector and what can
affect or influence your customers’ buying behaviour.
After spending time in your office with your teams to understand your business, followed by our own research in your sector, we produce an overview of how your business sits now. From understanding your objectives, we then develop a marketing strategy to change your position in the market and improve your sales, advising on the best communication methods.
Understanding where your product sits in the market and what solutions it offers to customers, we consider and advise on how best to communicate with your target audience; not just by the words we use, but by being seen in the right place. This service can be provided as a one-off project, leaving you with a written marketing strategy to take forward yourself, or can be incorporated into a retained marketing service with our assistance in the full implementation.
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Contact Us
Call us: +44 1271 375393 E-mail: caroline@theoldengroup.com Website: www.theoldengroup.com/#ContactUs |
Exhibitionists
When you need to make a noise and show the market what you have to offer, how better than in that face-to-face environment
at events and exhibitions. Here at Dandelion Clock Exhibitions we love making an exhibition of ourselves…
in fact we love to make an exhibition of our clients!
Whether you are planning to participate at an event, or even if you want to put on your own event – a product launch, hospitality,
Awards event or roadshow - we have the resources to make anything happen!
at events and exhibitions. Here at Dandelion Clock Exhibitions we love making an exhibition of ourselves…
in fact we love to make an exhibition of our clients!
Whether you are planning to participate at an event, or even if you want to put on your own event – a product launch, hospitality,
Awards event or roadshow - we have the resources to make anything happen!
A Clean Sheet
There are no boundaries to the creativity that we can bring – even the most mundane products can be made to shine once we let our
creative team loose on the challenge! Targeting B2B or consumer markets, events are fun and interactive.
We work with you from (literally) a clean sheet of paper; as we discuss your thoughts and plans, our knowledge of events from both an exhibitor and organisers point of view come into play. We understand what’s required to attract people to your event or stand.
creative team loose on the challenge! Targeting B2B or consumer markets, events are fun and interactive.
We work with you from (literally) a clean sheet of paper; as we discuss your thoughts and plans, our knowledge of events from both an exhibitor and organisers point of view come into play. We understand what’s required to attract people to your event or stand.
Size Doesn't Matter
Booked a stand space and not sure how make the most of it?
Even the smallest of spaces can be outstanding and interactive.
Even the smallest of spaces can be outstanding and interactive.
Want to exhibit but swamped by all the paperwork and contractors you need to engage?
Hand it to us and we will co-ordinate everything, from lighting and electrics to hosting competitions and hospitality
Hand it to us and we will co-ordinate everything, from lighting and electrics to hosting competitions and hospitality
Need a venue to host your own product launch or event?
We can refine the search and provide you with a short-list of top choices of venue with all the supporting requirements.
We will organise and host the whole event, so you have time to spend with your guests.
We will organise and host the whole event, so you have time to spend with your guests.
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WRITE TO US
Dandelion Clock Exhibitions 21 High Street Barnstaple Devon, EX31 1BG CALL US: +44 1271 375393 EMAIL US: caroline@dandelionclockexhibitions.com Website: http://dandelionclockexhibitions.com/contact.html |
